Description du projet

This is a brand image film, highlighting the L'Occitane en Provence's hair and skin care range.

Investing in body and hair care is investing in you. It may feel less important than other things on a 'to do' list. - as if it's a treat or a luxury. But, to a plant, is water a luxury?

Looking after the body that is your land, your home, is self-care. Spending precious time & devoting attention - this is not extravagance. It is worthwhile, with benefits that appreciate over time. As L'Occitane does in scientific expertise and care for the natural world, you can do for yourself. A good body and hair care routine is not just important. It doesn't just feel good. It is part of a necessary, positive cultivation of the self.

When we feel good about ourselves, it can have a profound impact on our confidence and overall well-being. This is holistic beauty, where our outward appearance and inner state are closely linked.

Crédits

Head of Creative & Production Studio: Tatiana Giudici

Art Directors: Paola Chizzolini, Amelie Mohini Clapier, Yasmine Ghembaza, Elise Herbreteau, Belinda Hoessli

Content Producer: Elvire Floret

Communication Manager: Guendalina Gennari-Curlo

Production: MYGOSH GmbH

Director: Burak Erinmez

EPs: Lamar Hawkins, Ilonka Galliard, Natali Sussman

Producer: Uli Kirchner

DoP: Uri Barcelona

Post-producer: Nicolas Haesen

Editor: Janne Vartia

Colorist: Lucas Hope

Original Music Composition by Enis Rotthoff

SFX: Hidden Mountain & Mermade Sound

Photographer: Daniel Benson, Laureat Bakolli

Service Production: Puerco BCN, Ian Bulgach, Juan Pablo Coral, Augustina Spini