Description du projet

Geneva Camerata is a classical music orchestra based in Geneva. This innovative and eclectic orchestra's mission has been to change people’s perception of this musical genre, by creating unique shows, including multicultural artists, and creating surprising encounters between different musical worlds, ranging from classical to jazz, hip-hop, techno and world music.

However, classical music suffers from a dated image that is hard to deconstruct. But who said classic had to be boring? They had already changed how classic sounds, but in 2023 we also changed how classic looks. We embraced the street culture that GECA celebrates. We put the focus on visual codes that would draw in a new audience, breathe new life into the classical music scene, and bring different people together. We crafted a fresh identity that encapsulates this musical revolution and applied it through a daring outdoor campaign, powerful sound branding, and captivating digital content.

Crédits

Agency: twks

Creative director: Alexandre Pugin

Managing director: Raphaël Pasquali

Account Manager: Yasmine Ahamed, Marie Combas

Strategic planner: Claude-Anne Schumacher

Digital manager: Sédona Theillaud

Art director: Anaël Bouglé

Head of design: Lafko Heufemann

Designer: Nicolas Calame, Thomas Kauffman

Illustrator: Iain Macarthur